Successful Space
Some direct marketers spend thousands of dollars creating and placing space advertisements only to find their money ill spent. Can space ads be a successful part of your marketing mix? Possibly, but...
View ArticleElectronic Color Proofing Re-emerges
Color proofing technology has come a long way in a short time, and it’s still not fully settled down. The definition of a “printer’s proof” in Webster’s New World Dictionary reads: “A trial impression...
View ArticleFinding 'Perfect' Color
The idea that today’s color-management technology is capable of giving you “perfect” color is a myth. There’s no such thing as perfection when it comes to color; too many variables are involved that...
View ArticleProduction Agencies: How we trim fat.
The last five years have seen an increased emphasis on marketing accountability. Public companies especially must show shareholders a straight line between marketing expenditures and revenue growth,...
View ArticleCertifiedPDF
Structured and, ideally, automated methods of communication, and the interaction between industry organizations, are key to successfully addressing the problems publishers face in reliably delivering...
View ArticleThe Ever-Changing PDF PICTURE
What’s new in PDF workflow, and how XPS might change all that. PDF has become such a ubiquitous standard in the graphic-arts arena that most folks don’t even remember what the letters stand for. (It’s...
View ArticleFile-prep and color management
To achieve great prints from your files, you can wait for the planets to align, and say a few of your favorite magic words. Or, you can prepare your files in a logical way using a structured workflow...
View ArticleStephen Beals discusses large format proofing
The problem with standards is they are intentionally designed to allow print providers to closely match color on a wide variety of media, printed on any device, no matter what technology is being used....
View ArticleColor Management
Many of you are looking more closely at implementing color management in your workflow. Despite being a commercially available product for more than 10 years, however, this technology is still largely...
View ArticleSuccessful Space
Some direct marketers spend thousands of dollars creating and placing space advertisements only to find their money ill spent. Can space ads be a successful part of your marketing mix? Possibly, but...
View ArticleFinding ‘Perfect’ Color
The idea that today’s color-management technology is capable of giving you “perfect” color is a myth. There’s no such thing as perfection when it comes to color; too many variables are involved that...
View ArticleElectronic Color Proofing Re-emerges
Color proofing technology has come a long way in a short time, and it’s still not fully settled down. The definition of a “printer’s proof” in Webster’s New World Dictionary reads: “A trial impression...
View ArticleThe Ever-Changing PDF PICTURE
What’s new in PDF workflow, and how XPS might change all that. PDF has become such a ubiquitous standard in the graphic-arts arena that most folks don’t even remember what the letters stand for. (It’s...
View ArticleFile-prep and color management
To achieve great prints from your files, you can wait for the planets to align, and say a few of your favorite magic words. Or, you can prepare your files in a logical way using a structured workflow...
View ArticleAd Houses Will Need to be More Nimble.
The Web’s emergence is forcing ad executives to succumb to marketers’ demands that agencies reinvent how ads are created, and forgo their TV-centric approach. Clients are even calling for changes in...
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